If you dream of owning your own business, it can be easy to get bogged down in details and red tape. Opening a new business is an enormous undertaking, after all. 

But what if you could achieve your dream of business ownership in a more streamlined way? Opening a franchise business can be the perfect answer for those who crave the independence and entrepreneurship of owning a business, but without much of the initial hassle and risk. 

1.  A Proven Model

When you open a franchise, you’re opting into a business model that is already tested and proven. Someone else has worked to develop a business plan, marketing strategy, branding, image, reputation, management processes, and more. This is why franchises are often more successful than start-ups. 

2.  Less Capital Up Front

Developing a business from the ground up requires a significant investment of time and financial capital. On the other hand, much of the initial development is already completed when you buy into an existing brand as a franchisee. This turn-key approach minimizes hassles and can be more affordable than starting from scratch. 

3.  Corporate Support

Owning a small business sounds like a dream come true – and it can be – but new business owners sometimes find themselves overwhelmed. A franchisee of a larger company benefits from corporate support such as initial training, developing a business model, and securing an appropriate location. 

As time goes by, employees benefit from corporate-guided training, and franchise owners can access expert knowledge to help them succeed. 

4.  An Established Customer Base

Many consumers gravitate toward the familiar. For example, most people can name their favorite drink at Starbucks or their preferred burger chain. 

Joining a franchise organization equals instant clientele. A target customer base already exists, they’re familiar with the brand, and they seek it out. Franchisees save time, energy, money, and potential mistakes with regard to branding and marketing. 

Parlay Cafe will be franchising this summer!  Want to learn more? Join our franchise “Interested” list and we will contact you as soon as details are available

Don Mastrangelo
Owner, Parlay Café



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