Now that the holidays have come and gone, we’re all settling back into our business routines. But don’t get too comfortable; strive for forward motion instead. Consider some of these resolutions for your home-based business and make 2020 your best year yet.

Set benchmarks throughout the year. Setting lofty goals at the beginning of the year, without clear deadlines, can actually backfire. It’s difficult to continually strive toward goals that seem far off and unobtainable. Instead, break your goals into measurable benchmarks, and schedule those to be completed every few weeks or months.

Address your digital marketing needs. Digital marketing is one of those practices that must be regularly updated, so that you remain relevant to your audience. Schedule time to reevaluate and revamp your website, blogging schedule, email campaign, and social media strategy.

Focus on reputation. Check out your company’s reviews on Google or Facebook, and make a plan to solve any persistent customer service issues. If needed, establish a system to handle customer feedback and complaints more efficiently.

Identify at least one new networking opportunity. Set an intention to regularly participate in at least one additional networking opportunity, whether a series of conferences, a dedicated social media strategy, or signing up to speak at industry events.

Branch out. In many industries, adding new products or services to your offerings is essential to remaining competitive. Brainstorm ideas on how you can branch out into other service areas, or offer related products that will appeal to your existing customer base.

Review your bottom line. Schedule time to review all business expenses, and plug any unnecessary ”leaks” in your budget.

Go green. You’re already ahead of the curve, most likely, if you’re operating a home-based business. But there are probably some additional ways that you can make your business even more environmentally friendly. Plus, your clients will appreciate doing business with a conscientious company.

Streamline productivity. Sometimes, the line between home and a home-based business can become blurred. As distractions increase, productivity decreases. If you’re feeling pulled in a million directions, take a break from home to refocus on your business.

Come visit us at Parlay Cafe and take a tour of our Members Lounge and creative work spaces. We can help you break out of your rut, and restore productivity to your business day!


Written by Don Mastrangelo, Owner, Parlay Café