Parlay Presents: Small Business Best Practices

Let’s Parlay!

At Parlay Café, you’ll always work, meet and gather on your terms, on your schedule with unprecedented flexibility. Come and go. Try a Day Pass for $10. Get a Monthly Pass for $95. A few hours, one day a week or five (or seven). No contracts to feel obligated to. Stretch your legs. Access the Promenade Temecula Mall, part of the Parlay Café ecosystem. Run an errand; buy a gift. Grab a bite at one of the Mall’s 25 eating establishments. Then settle back into work.
And there’s always fresh air on the Parlay patio!

Small Business Best Practices

Four social media myths to be aware of:

Myth One: Social media, alone, will launch your business to success. Social media is indeed a powerful marketing tool. But keep in mind that just as no one builds a house with a single tool; social media marketing will be much more effective when used as part of a comprehensive digital marketing plan. Email marketing, blogging, and search engine optimization also fall under the digital marketing umbrella. Round out your strategy by using all of these methods together, and your campaign will hit the target.

Myth Two: All you have to do is post on social media once in a while, and customers will flock your way. If only it were that easy! Like any other type of marketing, social media marketing requires careful forethought and calculated strategy. Also, most social media platforms (like Face Book) include many marketing opportunities that are overlooked by business owners.

For example, due to the news feed algorithm, all of your posts won’t show up in every follower’s feed. So you could be posting regularly, but your followers might only see one out of ten posts. Utilizing the “boost post” option is a simple, but highly effective way to ensure that you are reaching your target audience. The back end of your business page also offers helpful metrics that, if you devote a little time to analyzing them, can really help you understand and maximize the potential of your social media strategy. You can even use Face Book demographics to ensure that a certain audience (for example, women over age 30) sees your posts.

Parlay Café Client Spotlight

Ron Gauthier: On The Level Flooring (owner)

Ron has been a Parlay Member since our first week in early April. Ron has 30 years of flooring experience and been providing flooring solutions throughout the Temecula Valley since 1991. Ron uses his monthly pass to access the private Parlay Members Lounge to conduct client meetings and perform a variety of administrative functions… rather than drive back and forth to his home-office in Aguanga multiple times per day. Ron comes and goes from Parlay, visits prospects, generates estimates, checks on installations, etc. Ron’s Members Lounge Pass is $95/month (so about $3/day).
“Parlay has helped me become much more productive, while saving me time and gas money. Plus it’s a great place to network,” says Ron
website: onthelevelflooring.com

Who knew?

20% of the world’s population lives in China (one out of every five people).

The Volkswagen group owns Bentley, Bugatti, Lamborghini, Audi, Ducati, and Porsche.

Bill Gates, the founder of Microsoft was a college drop-out.
Today, if Bill Gates were a country, he’d be the 37th richest on earth.

Thought for today
‘Actions express priorities’ — Mahatma Gandhi