Many business owners want to run a franchise, and for good reason. You can have your own business, but more importantly, you are buying into a business system — one that you know works. Instead of starting a business that could bomb in a few months or years, you’re buying a business that has worked elsewhere and presumably will work in your community.

But, just because you buy a franchise doesn’t mean you’ll be successful. 

You can fail running your franchise if you become too confident and believe the system will make all the magic happen. You, as the franchise owner, have to bring something to the table to make it work. 

Our founder and CEO, Don Mastrangelo, has some helpful advice for any prospective owner wondering if he or she has what it takes to launch and run a franchise. So if you’re thinking of buying a franchise, keep these five universal crucial tips in mind…

Your Attitude is Everything

The saying “attitude is everything” isn’t far from the truth: especially when it comes to the world of business. Your attitude doesn’t just impact how you see the world—it also influences how the world sees you.

Much of your success in life and the workplace comes down to your attitude – either you wake up on a positive note, with your sights set high, believing that you can succeed – or – you just try to make it through the day, responding to one issue after another, plugging along in responsive mode.

Plus, a positive attitude can help cut down on stress in the workplace and improve the work ethic, creating a better, more productive atmosphere.

The Parlay Café business model is built on the premise that “attitude is everything”, and we want our founding business model to be represented in all our future franchises.  

Our Founder and CEO, Don Mastrangelo, states, “You’re hosting a space in which consumers, entrepreneurs, and remote workers are flocking to because of the atmosphere, so the owner of a Parlay Cafe franchise must set the stage for an uplifting, positive, motivating, and comfortable environment.”

Your Location is Everything

Location is of utmost importance, especially to businesses that sell goods or services directly to customers at brick-and-mortar establishments.

Location plays a massive role in attracting and retaining the best employees, many of whom keep a close eye on where they’re based on optimizing work-life balance.

Good location decisions can significantly boost a company’s long-term performance. Poor ones can cost millions in lost talent, productivity, and capital.

While hypothetically Parlay Café could thrive anywhere, Don states, “We have found that the best location would be in a retail environment close to where our members live.” 

The current pandemic has shown that easy access is everything. You just want to be wherever your customers are and make it as convenient as possible to visit you.

Your business should also consider if parking is available for prospective customers. Many customers will choose to go somewhere else if it’s too hard to find parking.

You Need to Serve Great Coffee

Coffee — it’s the fuel for millions of Americans and countless others across the globe. 

From those working on the top floor of a skyscraper to remote workers, an unbelievable number of employees across the spectrum of any industry can be found drinking coffee at work — and we don’t blame them. Coffee is our favorite drink to wake up to, our preferred midday pick-me-up, and merely a lovely beverage to sip with a decadent dessert. 

On top of having a great attitude and finding the perfect location, the thing that makes Parlay Café great is that our coffee is the best in the world! 

At Parlay Café, we strive to carry the legacy of the coffee pioneer Dr. Francesco Illy by brewing Illy coffee at Parlay Café! Our members not only have access to the world’s best coffee, but they also get to enjoy it in our world-class environment!

Related: The History of Illy Coffee: Part One

Serving the Illy brand is a staple at Parlay Café that we believe will be one of the main reasons our franchises will succeed.

You Need an All-Star Staff

A business is only as successful as its employees, and that goes for any industry. Whether you’re a leader in an office, a retail store, or an online business, leadership rules apply. Even the most outstanding employees need direction and encouragement to succeed. Guidance is paramount to maintaining a festive atmosphere at work, which, in turn, will boost productivity.

At Parlay Café, Don believes that you should “Hire attitude and enthusiasm over experience. You can teach somebody with a positive attitude and genuine enthusiasm, anything. However, you can’t teach somebody who has great experience, but a bad attitude on how to have a good attitude.” 

Because it’s paramount to our culture, Parlay Café will provide you the necessary support for finding the perfect staff and teaching them how to work at their max productivity.  

Lastly, Your staff will have a huge influence on your customers. No matter what type of company you have, your customers will be affected by your employees’ attitudes. 

If you have dissatisfied employees, your customers can develop a negative view of your company overall. Thus, ensure that your building an incredible team and work environment that fulfills their needs – it is paramount to your success. 

Don’t fight the System

Parlay Café has developed a proven system that is sure to bring results. By opening a franchise with Parlay Café, you will have the opportunity to implement our operating system which includes:


  • Group advertising resources
  • Lower operational costs
  • Higher employee motivation
  • Proven branding, trademarks, proprietary methods, and practices.
  • Shared customer awareness and product quality/uniformity
  • Active support in financing, accounting, operating procedures, and employee training
  • Development of managerial abilities
  • Ongoing development plans to increase growth
  • Lower risk of failure


And, of course, you will get a tremendous amount of training because we want to set you up for absolute success. 

You’ll also be able to tap into our vast network of connections to make sure you have the partnerships and support to take your Parlay Cafe to the highest levels of performance. 

Open a Franchise With Parlay Café

Opening a franchise or business can be stressful, but luckily for you, our proven concept has shown that following these simple steps will set up a potential franchise owner for success.

Does opening a franchise with an already-proven business model appeal to you? 

Contact us for more information on our unique franchise opportunity and explore what Parlay Café can offer you as a new business owner!

We also highly encourage you to read the following articles to learn more: